Italian Olympic Team Beijing 2008	Federazione Ginnastica d'Italia	Corpo di Ballo del Teatro alla Scala

1976 - 1984

Freddy was established in 1976 by Carlo Freddi as a company specializing in the production, marketing and sale of rhythm-and-dance footwear.

1984 - 1990

Around the mid-eighties, Freddy began to market and sell dance and fitness apparel. In the eighties, the first gyms focused on woman needs were opened and aerobic activities spread over. The Company exploited this new trend increasing its turnover.

1991 - 1995

Thanks in part to the Company's sponsorship of the Italian and French Aerobics Federation, the Freddy brand began to gain public recognition, and the Company was thus associated with fitness, dance and sports apparel in general.

The Company became the Italian distributor for several American companies (including Barysnikov and Ryka) and for the Japanese company, Chacott.

In 1993, the "y" in the Freddy brand name was transformed into the Company's current logo (a little fellow), and was an immediate success.

Around the mid-nineties, the Company rolled out its Hip Hop and Funk line in the Italian market. Introduced at the Rimini Fitness Festival, these lines proved an important success, and the Company was on its way to becoming a point of reference for fitness enthusiasts when it came to new fashion and technical trends in wellness apparel.

1996 - 1998

Freddy opted to terminate its distribution accords with the American and Japanese companies in order to concentrate completely on its own brand.

The Company intensified its relationship with a leading advertising agency, a relationship that would grow even stronger in later years.

1999

With two fashion shows (one in Milan and one in Rome), the Company introduced a more fashion-oriented apparel line.

2000

The production of a first television commercial successfully contributed to growth in revenue.

Freddy embarked on a working relationship with new important designers specialized in specific and different styles.

2001 - 2003

Freddy took the place of Arena in the sponsorship of the Italian Gymnastics Federation. The airing of a new television commercial in which Juri Chechi and Rossella Brescia endorsed the Company's products was successful in generating public interest in the fitness, gymnastics, and dance products.

2004

Freddy affirmed its leadership in the fitness, gym, and dance apparel segment by taking on a principal role in the Rimini Fitness Festival.

Freddy launched its new Dance - Yoga line, for modern and classical dance enthusiasts, and decided to create a sales network dedicated exclusively to Kids, a new line distributed also through specialty stores that had not previously been serviced by the Company. Both initiatives have produced very positive results to date.

In August, Freddy signed an agreement with Joaquin Cortes, the world renowned Flamenco dancer, who has become the latest celebrity to endorse the Company's products. Freddy's management capitalized on the image of Cortes also using him in a television commercial.

2005 - 2007

The Company presented its new The Club line, innovative, trendy and fashion-oriented line designed for street-wear purposes.

Freddy stipulated an agreement with “Teatro alla Scala” of Milan for a partnership consisting in being the official sponsor and supplier for apparel and shoes for the Corps de Ballet and for the Academy. In addition Freddy launched a new brand combining the Logos of both partners, namely Freddy – La Scala.

The Company launched a the television and press marketing campaigns named “Make a Move, Make it Happen” and “Gravity Set Me Free” with the collaboration of 1861United, an international advertising agency.

After consolidating the growth of the last years in the Italian market, starting from the year 2006 Freddy has decided to dedicate important investments on the expansion in foreign countries too. In the last months Freddy signed a distribution and licensing agreement for the Japanese market with Itochu Corp. The deal is accompanied by an agreement with Descente, which started by distributing Freddy’s Italian women’s collection for Spring/Summer 2007 in two free-standing single-brand Freddy stores in Tokyo and in five shop-in-shops in major department stores. At the moment, Freddy is distributed in most of the European countries, both in the North and in the South (Russia, France, Spain, Belgium, Scandinavia, Holland, Portugal, Greece, Cyprus, just to quote some of them). Freddy is strengthening its position in France also through a corner inside Galeries Lafayette in Paris.

Freddy decided to open selected mono-brand stores, opening two stores in the city center of Milan (Piazza Duomo/Corso Vittorio Emanuele, Corso Buenos Aires) and one store in the city center of Rome (Via Frattina) and Verona (Via Cappello).

In September 2007, Freddy became the Technical Sponsor and Official Supplier of the Italian Team for a period of three years which includes the Olympic Games of Pechino (Beijing) 2008, Mediterranean Games of Pescara 2008 and the Olympic Games of Vancouver 2010.