New Balance has been founded on innovation since William Riley, a young English immigrant, designed his first sole in 1906. The arch was inspired by his observation that backyard chickens standing on three claws achieved perfect balance.
Today, innovation and entrepreneurial spirit – along with quality, craftsmanship and a dose of risk-taking – continue to drive global success. New Balance’s iconic designs are many and are revived every year. The entire collection can be found in our stores.