Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. In the next few years Quiksilver`s designers develop a full line of surf equipment, clothes and accessories for women.
Roxy`s success was inevitable as at the time female surfers could not benefit from wide variety of products unlike their male counterparts. The fact that Roxy was a women’s line offered by an authentic surf brand made it intriguing for both retailers and girls alike.
It was the first of its kind on the market, and soon after, the other surf brands followed.
Without making any compromises when it comes to comfort, quality and style, the brand`s products are strictly guided by the company`s motto – “Daring, confident, naturally beautiful, fun, alive – Roxy!” Roxy is a challenge, confidence, natural beauty, fun and life. Roxy is for you!