Mizuno × João Félix in our stores

In 2025, Mizuno made a strong move in the football industry by signing Portuguese star João Félix as its global ambassador. This partnership is not just a standard sponsorship deal – Félix is actively involved in the development and testing of new products, especially football boots.

The partnership also includes a line of sportswear – hoodies, training pants, and T-shirts that combine functionality with modern street style. In this way, Mizuno not only strengthens its position in football but also builds a stronger presence in the lifestyle segment.

You can find the entire Mizuno collection in our stores.

SLS | Sport Life Style – the official distributor of Mizuno for Bulgaria.